Thicker Fuller Hair is celebrating its 20th anniversary with a new campaign – the brand is asking its male and female Facebook fans to submit an original photo with a caption explaining why they deserve a hair makeover. 

The winners will be flown to New York City, where they will receive a professional makeover including a hair, makeup and wardrobe styling session, hair and makeup products, three new outfits, air fare, hotel accommodations and a trip stipend, valued in excess of $4,000. 

Entries will be judged on makeover potential, quality of photo, overall appeal and number of votes received. Using these criteria, the judges will select five women and five men for the finalist stage. 
The finalists will be featured on the brand’s Facebook page, October 17 – 24th. Fans will be asked to vote and choose the winners, which will be announced by approximately October 29, 2014.